Cori Schumacher: State of Flux

roxy petition Archive

Wednesday

24

September 2014

8

COMMENTS

ROXY Pro Trailer: One Year Later

Written by , Posted in Deconstructing Surfing, Feminism, Surfeminism

© Maria Cerda

One year ago, the loudest and most visible conversation in surfing revolved around how women are represented by surf brands. Women of all ages, from every corner of the world and from every background you can imagine (lawyers, teachers, mothers, daughters, athletes of every kind), along with grandfathers, fathers, and our brothers, stood together, over […]

Tuesday

17

December 2013

1

COMMENTS

Friday

18

October 2013

2

COMMENTS

Wednesday

16

October 2013

4

COMMENTS

Was Roxy’s statement good enough?

Written by , Posted in Feminism



I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. 

Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were […]

Thursday

10

October 2013

4

COMMENTS

Roxy’s Official Statement

Written by , Posted in Feminism, Surfing

© Maria Cerda

We have been waiting for Roxy to comment on the official trailer as a response to over 22,000 people who have voiced their disapproval of the portrayal of a 5-time world champion that was “made on behalf of the brand” for the Roxy Biarritz Pro for some time now. They finally have… ? Amidst a […]

Monday

23

September 2013

0

COMMENTS

New Resource Page

Written by , Posted in Uncategorized

Quick update: I have updated my website to include a Resources page. You will find the 45 page packet delivered to Roxy Headquarters on Sept. 12 on this page as a pdf.

Thursday

19

September 2013

1

COMMENTS

(Video) Roxy Petition Delivery Summary

Written by , Posted in Feminism, Surfing

Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced […]

Friday

13

September 2013

30

COMMENTS

Roxy Trailer Petition Delivery

Written by , Posted in Feminism, Surfing

© Maria Cerda

Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and […]