Cori Schumacher: State of Flux

roxy Archive

Tuesday

24

March 2015

0

COMMENTS

POP some Empowermints before watching this video!

Written by , Posted in Media Literacy, Surfeminism

Empowermints Header

SIDE EFFECTS MAY INCLUDE: WEIGHT LOSS, WEIGHT GAIN, DEPRESSION, VOMITING, DIZZINESS, LOSS OF APPETITE, LOWERED SEX DRIVE, STERILITY, ELEPHANT SKIN AND SUN SENSITIVITY. IN SOME RARE CASES EMPOWERMINTS HAVE LED TO PROLONGED DEEP UNCONSCIOUSNESS OR PREMATURE DEATH. “How are young people able to get their voices heard beyond voting with their dollars? Increasingly, they are […]

Tuesday

17

December 2013

1

COMMENTS

Friday

18

October 2013

2

COMMENTS

Wednesday

16

October 2013

6

COMMENTS

Selling Sex in Surfing: Opinion and Fact Collide

Written by , Posted in Deconstructing Surfing, Environmental Justice, Feminism, Media Literacy, Surfing

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Beyond the opinions of whether sex sells or not, and all the attendant questions often overlooked in this simple cliché (e.g. What does sex sell, exactly? Does sex effectively sell every product/service? How does this marketing strategy impact society? Are men and women equally drawn to the sexualization of human bodies? Are men and women […]

Wednesday

16

October 2013

4

COMMENTS

Was Roxy’s statement good enough?

Written by , Posted in Feminism



I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. 

Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were […]

Thursday

19

September 2013

1

COMMENTS

(Video) Roxy Petition Delivery Summary

Written by , Posted in Feminism, Surfing

Discussing content and outcome of the petition delivery meeting and the packet left with Danielle Beck and Cathey Curtis. Petition Update: The campaign asking Roxy to Stop their use of “all sex, no surf” ads continues to grow and has reached nearly 21,800 supporters. Shifts in the industry: Yesterday, the Association of Surfing Professionals announced […]

Friday

13

September 2013

30

COMMENTS

Roxy Trailer Petition Delivery

Written by , Posted in Feminism, Surfing

© Maria Cerda

Yesterday, September 12, 2013, Krista Comer (Professor of Literature and Women’s Studies at Rice University in Texas, and author of Surfer Girls in the New World Order) and I met with Danielle Beck (VP of Marketing) and Cathey Curtis (Senior VP of Marketing) at the Roxy Headquarters in Huntington Beach to deliver the signatures and […]

Saturday

7

September 2013

10

COMMENTS

Road to Roxy

Written by , Posted in Deconstructing Surfing, Feminism, Media Literacy, Surfing

mergin_two_water_bodies

  Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to […]