Cori Schumacher: State of Flux

#whoamIjustguess Archive

Friday

18

October 2013

2

COMMENTS

Wednesday

16

October 2013

4

COMMENTS

Was Roxy’s statement good enough?

Written by , Posted in Feminism



I’ve spent the last few days listening to the responses of folks who have taken the time to read Roxy’s non-apology statement regarding the Official Trailer for the Biarritz Roxy Pro. 

Here is what I am hearing: The onus of the “mischaracterization” of the brand falls squarely on the brand itself and many who were […]

Saturday

7

September 2013

10

COMMENTS

Road to Roxy

Written by , Posted in Deconstructing Surfing, Feminism, Media Literacy, Surfing

mergin_two_water_bodies

  Interspersed in this post are some amazing voices from those who are supporting a petition to ask Roxy to stop using “sexy” to sell their products, a request that I argue pertains to the entire surf industry. You can read about the video that started it all here. You can add your voice to […]

Wednesday

10

July 2013

16

COMMENTS

Saturday

6

July 2013

18

COMMENTS

Lesbian-Baiting, a la roxy surfing 2013

Written by , Posted in Deconstructing Surfing, Feminism, Gay, Surfing

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  One of the most prevalent tools of sexism in the surf industry has been and continues to be lesbian-baiting. Lesbian baiting occurs most often when rumblings are felt within the sexist status quo, when women gain more power in a hierarchy, or when they are acting more self-assertive and less deferential than their male-counterparts […]

Tuesday

2

July 2013

14

COMMENTS

Tell Roxy That Female Surfers Deserve Better

Written by , Posted in Feminism, Surfing

Revolting Roxy

Dear Roxy, Roxy is the world’s most visible and well known women’s surf brand. Recently, Roxy released a trailer for the 2013 Roxy Biarritz Pro contest that showcases a style of marketing women’s surfing that is not conducive to a healthy, empowered vision of women. Instead of women surfers being presented as an alternative to […]

Monday

1

July 2013

11

COMMENTS

Roxy, #whoamIjustguess: surf-sex w/o a face

Written by , Posted in Feminism, Media Literacy, Surfing

Revolting Roxy

The trend of sexualization of women in surfing has been steadily building. It has been building slowly enough that we have had plenty of time to argue back and forth about whether this is a trend that will or already has been, aggravated toward more sexualization of female surfers. Today, something has fundamentally shifted. The […]